Your Rankings Survive the Move
Changing domains, migrating to a new CMS, or restructuring your site architecture carries real search risk. Linapi Pasatu maps every redirect, monitors indexing after launch, and resolves problems before they translate into lost traffic.
Migration SEO Package
A structured engagement covering every phase of your migration from pre-launch audit through post-launch monitoring.
- Full redirect map construction
- Pre-launch technical audit
- Indexing status monitoring
- 404 and crawl error resolution
- Search Console configuration
Redirect Mapping
Every old URL matched to its new destination before a single redirect goes live.
Indexing Monitoring
Post-launch surveillance of how Google discovers and processes your migrated content.
Problem Detection
Identifying crawl anomalies, duplicate content, and ranking drops in their earliest stages.
CMS Transitions
Technical SEO continuity when switching platforms, from URL structures to metadata handling.
Migration SEO requires a specific discipline
Most SEO work happens in steady-state conditions. Migration SEO is different. It operates under time pressure, with multiple stakeholders, against a hard launch date. The margin for error is narrower, and the consequences of missing a redirect chain or mishandling canonical tags compound over weeks of lost ranking.
Linapi Pasatu was built specifically for this context. We work with development teams, content teams, and marketing directors to coordinate the SEO layer of a migration so that technical decisions made at 2am don't surface as traffic problems two months later.
Meet the TeamThe migration SEO workflow
A content migration has distinct phases. The SEO work in each phase is different. Here is how we structure an engagement.
Pre-Migration Audit
We crawl your existing site to document every URL, its current ranking signals, inbound links, and canonical configuration. This inventory becomes the source of truth for the redirect map and sets the baseline we measure against after launch.
Redirect Map Construction
Each old URL receives a destination. We prioritize by traffic and link equity, handle pagination and faceted navigation, flag chains that need collapsing, and deliver a structured document the development team can implement directly.
Launch Coordination
The day of launch is the highest-risk period. We work alongside the dev team to verify redirects resolve correctly, submit updated sitemaps, and confirm Search Console is configured properly. Problems found on launch day are far cheaper to fix than problems found a week later.
Post-Launch Monitoring
Indexing does not happen instantly. We monitor crawl rates, coverage reports, and ranking movement across a defined window after launch. Unexpected 404s, soft 404s, and indexing anomalies get flagged and addressed before they affect search performance measurably.
Different migrations need different levels of support
A startup moving from Squarespace to WordPress has different needs than an enterprise replatforming to a headless CMS. We offer structured engagement options that match the scale and complexity of the work.
Redirect Audit Only
For teams that have migration SEO handled but need a second set of eyes on the redirect strategy before go-live.
Full Migration SEO
End-to-end coverage from initial crawl through 90 days of post-launch monitoring. The complete engagement.
Recovery Engagement
When a migration has already launched and rankings have dropped. Forensic diagnosis and a structured recovery plan.
Planning a migration? Talk to us first.
A short conversation before your launch date is scheduled can shape the SEO strategy for the entire project.
Contact Linapi PasatuBuilt on a foundation of technical knowledge
Google Search Central
Active participants in Google's developer documentation and Search Central resources, staying current with official guidance on crawling, indexing, and structured data.
Google Analytics Certified
Certified in Google Analytics 4, enabling accurate measurement of traffic impact during and after migration events and proper attribution across property changes.
Search Console Specialist
Deep operational experience with Google Search Console for coverage reporting, sitemap management, URL inspection, and change-of-address tool configuration.
Technical SEO Practice
Grounded in HTTP status code handling, server-side redirects, canonical tag implementation, hreflang, structured data, and Core Web Vitals measurement.