Engagement Types
Different migrations have different risk profiles. A small business rebranding has different needs than an enterprise consolidating several domains into one. Our engagement structures reflect that range.
Redirect Audit
You have a migration planned and your team has drafted a redirect map. You want a specialist to review it before it goes live. This engagement is a structured audit of your existing redirect strategy: checking for chains, loops, missing high-traffic URLs, and mismatched destination relevance.
We deliver a written report identifying specific issues and the recommended corrections. No ongoing relationship required. It is a defined deliverable with a clear scope.
This engagement suits:
- In-house teams that have handled migrations before but want a second opinion
- Agencies that have completed a redirect map and need specialist review
- Organizations with a short runway before launch where full engagement is not feasible
- Situations where the redirect map is complete but the team is uncertain about edge cases
Deliverables include:
- Redirect chain and loop analysis
- Coverage check against crawl data
- Destination relevance review
- Written findings report
- Priority issue list with corrections
Full Migration SEO
This is the complete engagement. We join the project before the migration planning phase begins and remain involved through the post-launch monitoring window. The scope covers everything from pre-migration crawl and baseline documentation through redirect map construction, launch day coordination, and 90 days of post-launch indexing monitoring.
This engagement is appropriate when the site being migrated carries significant organic search traffic and the organization cannot afford meaningful ranking disruption. It is also appropriate for complex migrations: domain consolidations, platform changes involving significant URL structure changes, or international site reorganizations.
This engagement suits:
- Organizations where organic search is a primary traffic source
- Migrations involving domain changes, which carry additional ranking risk
- Platform changes where the URL structure changes significantly
Deliverables include:
- Pre-migration crawl and URL inventory
- Ranking baseline documentation
- Complete redirect map construction
- Technical SEO pre-launch checklist
- Launch day coordination support
- Post-launch indexing monitoring (90 days)
- Monthly progress reports
Post-Migration Recovery
The migration has already launched. Rankings have dropped noticeably. Traffic has declined. The cause is unclear, or several potential causes have been identified but not confirmed. This engagement begins with a forensic diagnosis: understanding what happened, which URLs are affected, and what the actual cause of the ranking loss is.
Not all post-migration ranking drops have the same cause. Some are temporary and resolve as Google re-crawls. Others indicate structural problems that require active intervention. The diagnosis determines the recovery path, and the recovery plan is structured accordingly.
This engagement suits:
- Sites that launched a migration and noticed a significant traffic decline afterward
- Organizations that are unsure whether their ranking drop is migration-related or coincidental
- Teams that implemented a redirect map but are seeing unexpected 404 volumes
- Situations where Search Console is reporting indexing anomalies after a launch
Deliverables include:
- Forensic crawl and diagnostic report
- Ranking loss attribution analysis
- Redirect chain and coverage audit
- Structured recovery plan with prioritization
- Implementation guidance and coordination
How we scope an engagement
Every project starts with a scoping conversation. We ask about your current site, the planned migration type, your timeline, and your organic search traffic volume. From that conversation we can determine which engagement structure fits and what a realistic scope looks like.
Initial conversation
We discuss the migration type, timeline, and what you know about your current site's SEO status.
Scope proposal
We send a written scope describing what the engagement covers, the deliverables, and the timeline.
Engagement begins
Once scope is agreed, we start with the crawl or diagnostic phase depending on the engagement type.
Delivery and handoff
Deliverables are provided in formats your team can use directly. We include a walkthrough session for each major deliverable.
Not sure which engagement fits your project?
A short description of your migration via email or phone is enough to get a useful initial response.
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